Agenda

Topics discussed at SIF 2024 included:

– Government priorities for sport, health and activity in Abu Dhabi
– Brand sports sponsorship & achieving ROI
– Multi-purpose sports venues
– The Saudi sports boom and latest Investments
– Growing women’s sport and cycling in the UAE
– NBA Feature: Team Presidents share their story
– Commercial partnerships: Aligning with business goals, activating & measuring
– Sustainable practices in sport
– Going global: Home- grown expansion stories
– Grassroots and talent pathways