Xavier Campbell is an Australian sports and entertainment executive and the inaugural Chief Executive Officer of radia, a Saudi Arabian full integrated venue services company established as a joint venture between SURJ Sports Investment, a Public Investment Fund company, in partnership with Live Nation and Oak View Group.
Having helped shape radia’s business model and establishment over the past two and a half years, Campbell now leads its strategy, market entry and growth across the Kingdom’s stadiums, arenas and major sports and entertainment precincts. radia’s mandate spans technical advisory and operational planning, venue management, commercialisation and event procurement. Combining Saudi market knowledge with international operating expertise and global content relationships, the company aims to improve venue performance, deliver exceptional fan experiences and create lasting value for asset owners and communities. Its opportunity is to help translate Saudi Arabia’s investment in major infrastructure into commercially sustainable destinations with active calendars throughout the year.
Previously, Campbell served as Chief Executive Officer of Essendon Football Club from 2014 to 2022. His tenure combined commercial growth and organisational development with leadership through a period of significant institutional challenge, requiring close engagement with the club’s board, members, commercial partners and governing bodies. His earlier career included roles with sports marketing and management businesses Dynamic Sports & Entertainment Group and Octagon. He has also advised PwC’s Sport and Entertainment practice on international projects, including engagements in Saudi Arabia, and undertaken advisory work across private equity and other industries. Campbell completed an Executive MBA at INSEAD in 2019.