Fred Baker, Program Manager, IBM
Fred Baker leads the activation of IBM’s strategic partnership with Scuderia Ferrari.
With more than two decades of experience in technology and digital transformation, Fred helps deliver innovative solutions that optimize performance on and off the track. He collaborates with Ferrari engineers and race strategists to apply IBM’s advanced hybrid cloud, AI, and data analytics capabilities, enhancing speed, precision, and decision-making in Formula 1.
A passionate advocate for the intersection of sports and technology, Baker champions innovation that fuels competitive excellence and unforgettable fan experiences worldwide.