Craig Hepburn is an AI strategist, Perplexity Fellow, and CEO of 1706 Studio, an AI strategy and deployment consultancy in London and Edinburgh. He spent close to thirty years in senior digital roles at Microsoft, Nokia, Art Basel and UEFA. As UEFA’s Chief Digital Officer he built the digital team, launched the UEFA.tv streaming platform, and ran the Innovation Hub. He now works with senior executives and business leaders across industries on agentic AI: building agents, designing AI first operating models, and rethinking how organisations work. He writes Ground Truth, a publication on the economics of artificial intelligence.
