George Paige is the Global Head of Brand, Creative & Social at Etihad Airways. An experienced brand and marketing professional in the travel and leisure industry with over 10 years of experience leading highly creative and strategic teams to deliver compelling storytelling and campaigns. George has been based in the UAE since 2020 having previously held a number of roles in the themed entertainment industry, eventually moving to Abu Dhabi to lead the Brand Strategy for one of the region’s leading entertainment destinations, Yas Island and now for one of the world’s leading airlines and sponsors of sport, Etihad Airways.