Topics discussed at SIF 2024 included:
- Government priorities for sport, health and activity in Abu Dhabi
- Brand sports sponsorship & achieving ROI
- Multi-purpose sports venues
- The Saudi sports boom and latest Investments
- Growing women’s sport and cycling in the UAE
- NBA Feature: Team Presidents share their story
- Commercial partnerships: Aligning with business goals, activating & measuring
- Sustainable practices in sport
- Going global: Home- grown expansion stories
- Grassroots and talent pathways