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In 2023, the Sport Industry Forum agenda kicked off with an exclusive session as H.E. Sheikh Suhail Al Maktoum presented the UAE sports strategy from the UAE General Authority of Sports, followed by a welcome speech by H.E. Saleh Al Geziry, DG Tourism, Department of Culture & Tourism - Abu Dhabi.

Sessions continued throughout the day on embedding healthy communities, school sport and student wellbeing, major sports events and a featured session on life and leadership lessons from two of the NBA team CEOs - which left the room speechless.

The day closed with a brand panel with two of the leading regional brands investing in sport - Etihad and Spinneys.

Day two opened with Abu Dhabi Public Health Centre and Department of Community Development- Abu Dhabi who discussed their strategies to embed healthy and active lifestyles.

The day continued with interviews with ADEK, Saudi Triathlon, Saudi Sports For All Federation and football legend Dwight Yorke. This was followed by afternoon discussions on engaging young people, grassroots sport and sustainability and social impact.