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 Topics being discussed at SIF 2024 include:

  • The Trillion Dollar Economy: What does it mean for sport?
  • One Year On: The UAE National Sports Strategy 2031
  • Investment in Sport: International Expansion by Middle East Companies
  • A More Sustainable Future for Sport: Innovative Strategies Driving Positive Change.
  • The Growth & Investment of Women’s Sport in the Region
  • Brand Investment: New Innovative Sport Sponsorships
  • Grassroots Sport & Talent Pathways
  • Saudi Sport: Latest Opportunities
  • NBA Feature: Exclusive Interviews
  • Healthy Cities: Building a Healthy and Physically Active Population
  • Brand Investment in Purpose & Social Impact in Sport – it Makes Business Sense!


What’s happening the week of the Sport Industry Forum Abu Dhabi?

1st October:  Visit to Abu Dhabi Mosque or to Louvre Abu Dhabi*
Golf day and networking

2nd October: Sport Industry Forum at NYU AD: 08.30 – 15.00
Evening Reception: 16.00 

3rd October: Breakfast Brands Session: By Invite Only
Sport Industry Forum: 09.00 – 15.00 

4th October: NBA Abu Dhabi Games at Etihad Arena**



* A 30-45 minutes cultural tour of Abu Dhabi Mosque is free of charge. There is an AED63 adult entry fee to Louvre Abu Dhabi. If you’re interested in joining any of the activities on 1st October, please get in touch at

** For more information on the NBA Abu Dhabi Games and to buy tickets visit the Etihad Arena website