Topics being discussed at SIF 2024 include:
- Government priorities for sport, health and activity in Abu Dhabi
- Brand sports sponsorship & achieving ROI
- Multi-purpose sports venues
- The Saudi sports boom and latest Investments
- Growing women’s sport and cycling in the UAE
- NBA Feature: Team Presidents share their story
- Commercial partnerships: Aligning with business goals, activating & measuring
- Sustainable practices in sport
- Going global: Home- grown expansion stories
- Grassroots and talent pathways
DAY 1
08.15 - Registration, Networking & Coffee
09.00 - Welcome & Opening Remarks
09.05 - Moderator’s Introduction
09.10 - Government Opening Address
09.20 - One Year On: The National Sports Strategy - 2031
09.40 - Health Perspective: Advancing Health, Wellbeing And Activity in Abu Dhabi
10.00 - Governance & Inclusivity In Sports: A Vision For The Future
10.20 - Elevating Abu Dhabi's Sporting Events Landscape
10.40 - The Growing Demand For Live Sports and Entertainment Events And Its Impact Across The Region
11.10 - Networking & Refreshments
11.50 - ALDAR's Sponsorship And Community Initiatives
12.20 - Sports Venues: Designing For Sustainability, Flexibility And Diverse Fan Experiences
13.00 - Networking & Refreshments
13.45 - Interview Q&A: A Global Hub For Horse Racing, Attracting Top Talent And Investors
14.15 - Saudi Sports: From Vision To Reality: Sports Investment And Growth In Saudi Arabia
14.40 - Cycling: Building & Transforming Women’s Cycling In The Middle East
15.20 - Networking And Refreshments
15.45 - Close Of Conference Day One
16.00 - Evening Drinks Reception, Sponsored By WASSERMAN LIVE
DAY 2
08.30 - Rregistration, Networking And Coffee
08.50 - Welcome & Recap Of Day One
Opening Remarks For Day Two
09.00 - The 2024 SIF Sports Quiz: How Well Do You Know Sport In The Region?
09.10 - Exclusive Keynotes: NBA Team Presidents Take To The Stage
09.50 - Global Venue Evolution: Paving The Way For Growth In The Region's Event Industry
10.20 - Networking And Coffee Break
11.00 - A Behind-The-Scene Look at The NBA's Expansion Into The Region
11.25 - How Brands Justify The Investment Of Sport Sponsorship: Selection, Activation And Measurement
12.00 - Middle-East Football Panel
12.40 - A More Sustainable Future For Major Sport
13.10 - Networking & Refreshments
13.45 - School Sports: Developing The Next Generation Of Emirati Talent
14.15 - Going Global: Lessons In Expanding Your Business
Investment And Takeover Experiences From Middle East Companies
14.40 - ADEK's School Sport Strategy: One Year On
15.15 - Summary & Closing Remarks
15.20 - Final Networking Session
16.00 - Close Of Sport Industry Forum 2024
What’s happening the week of the Sport Industry Forum Abu Dhabi?
1st October: Visit to Abu Dhabi Mosque or to Louvre Abu Dhabi
Golf day and networking
2nd October: Sport Industry Forum at NYU AD: 08.30 – 15.45
Evening Reception: 16.00 – 18.00
3rd October: Breakfast Brands Session (By Invite Only): 08.00
Sport Industry Forum: 08.30 – 16.00
4th October: NBA Abu Dhabi Games at Etihad Arena*
* For more information on the NBA Abu Dhabi Games and to buy tickets visit the Etihad Arena website
