Chloe Targett-Adams is Chief Commercialization Officer at SURJ Sports Investment (a PIF company), based in Riyadh, Saudi Arabia, a role she has held since January 2025. She also serves as a Board Director and Chair of the Nomination and Remuneration Committee for Kings League MENA.
SURJ Sports is national champion for sports investment and was established by PIF in 2023. Its portfolio comprises equity interests in DAZN, PFL Global and MENA (MMA), Kings League Global and MENA (football), PTO (triathlon), ATP Tour and ATP Media (tennis), a new Global IP Project and radia (a KSA venue operations business in joint venture with Live Nation and OVG), alongside a pipeline of new investments across the global sports sector. Chloe leads commercialization across SURJ’s portfolio, providing strategic advisory, revenue generation, go-to-market execution, and commercial enablement to portfolio companies and joint ventures, while also building local capability, operating models, talent acquisition, org design, and governance and reporting frameworks.
Prior to SURJ, Chloe spent nearly 15 years at Formula 1, rising to Global Director, Race Promotion and EVP of the Las Vegas Grand Prix LLP, and contributing to $3.2BN in group revenue in 2023. From 2017, she led race commercial operations, managing a primary revenue stream for F1, developing the race calendar, and serving as key contact for race promoters globally. Chloe played an integral role in bringing Formula 1 to Saudi Arabia and the US (Miami, Austin, Las Vegas). She also led F1’s return to racing during the pandemic, delivering a compressed 17-race calendar in 2020, and restructured and evolved the hospitality business from 2021. She joined F1 in 2009 as Legal Counsel to Founder Bernie Ecclestone, moving into the commercial group in 2017 to found the inaugural race promotion commercial division, following Liberty Media’s acquisition; earlier, she supported the group’s sale from CVC to Liberty Media and its proposed Singapore IPO.
A global executive with deep expertise in strategy, deal structuring, live event delivery, commercialization, and stakeholder management, Chloe operates fluently at the intersection of commercial ambition, government relations, and geopolitical sensitivity, with a track record of building high-performing teams and driving growth at scale.
Chloe holds a First-Class Bachelor’s degree in English and History from the University of Leeds and a graduate diploma in law from BPP Law School, London. She has previously served on the investment committee of Sporting Assets, a social enterprise focused on impact investment projects across sport can community hubs in the UK and on the board of SnowSport England.