Stuart Henwood, the Regional General Manager of Middle East, Africa & India at New Balance, has over a decade of experience within the dynamic MENA region. Henwood has been with New Balance since 2010 and has previously occupied the role of Country Manager for the Middle East & India in 2015. Throughout his tenure, Henwood has played a pivotal role in expanding the brand’s retail footprint and refining its
strategies to resonate with the diverse consumer landscape. A key cornerstone to Henwood’s success has been his adept management of the expanding brand footprint, steadily advancing the operations to facilitate the growth of New Balance in the region.
By expanding the team and adopting a ‘glocal’ approach – tailoring global strategies to local nuances – Henwood continues to ensure that New Balance meets the unique needs of this region, driving sustainable growth and market penetration.