Vodafone has become a ‘Premium Partner’ of eSports company ESL, building on its existing sponsorship of the Vodafone Giants in Spain and Mousesports, Germany’s leading professional e-sports team.
As part of the ESL partnership, it will sponsor the company’s flagship event series: Intel Extreme Masters, ESL One and ESL Pro League.
Vodafone is also set to support a series of initiatives that promote diversity and female participation in historically male-dominated eSports activities – including a partnership with the female e-sports challenge held during the IEM Sydney event in May.
VODAFONE A ‘PREMIUM PARTNER’
The telecommunications giant will also be ‘Premium Partner’ for three live global events, IEM Sydney – May 2018, Australia; ESL One Birmingham – May 2018, UK, as well as ESL One Cologne – July 2018, Germany.
The sponsorship agreement with ESL includes a new live broadcast segment titled ‘The Vodafone View’, content and advertising distribution, as well as branding and activation at the events.
— Vodafone Group (@VodafoneGroup) April 26, 2018
Dubai recently announced that it will host the UAE’s first ever dedicated eSports arena after TECOM Group and Dubai Media Office announced plans to build the Dubai X-Stadium.
In a first for the region, the Dubai X-Stadium is aiming to become a global hub for video gaming events.
The eSports industry – which brings together sports, gaming and entertainment, is one of the fastest growing in the world, with global revenues expected to hit $1.5 billion by 2020.