Sportswear store Stadium has launched a new initiative with Emirates Red Crescent called StadiumCares, which aims to collect charity donations from customers.
Boxes will be places in Stadium stores across Abu Dhabi and Dubai, with the money raised each month donated directly to Emirates Red Crescent to distribute to their charitable causes.
Stadium will also donate sporting goods and apparel to Emirates Red Crescent every quarter.
Mark Greiner, General Manager of the Al Futtaim Group’s Sports and Lifestyle Division, said: “At Stadium, it is our corporate social responsibility to give back to the community we live in. Even a small gesture by our customers and by all of us can make a huge impact on the lives of less fortunate.
“Our sports and lifestyle team are very excited about this initiative, and were happy to start off the campaign by making their very first donations. We hope to see more support coming in.”
Participating Stadium Stores in the UAE:
Dubai: The Dubai Mall, Dubai Festival City, BurJuman Centre, City Center Deira and Al Ghurair Center
Abu Dhabi: Yas Mall, Abu Dhabi Marina Mall, Deerfields Mall and Mushrif Mall
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