In the latest of our exclusive interview series with His Excellency Saeed Hareb, the Secretary General of the Dubai Sports Council talks to Sport Industry Insider about developing sport tourism in Dubai and the Dubai Government’s exciting 10x project.

For more information on the Dubai Sports Council’s contribution to Dubai 10x, read our feature on the Dubai Sports Gate initiative.

And for more from Saeed Hareb, watch our previous videos, in which he discusses playing football with George Best and why the Dubai Fitness Challenge is worth investing in.