The Leaders Sport Business Summit is coming back to Abu Dhabi on January 21-22, organised in conjunction with Abu Dhabi Sports Council.

Government officials, investors, brands and sports rights holders will have the opportunity to connect, share insight and do business with international sponsors, clubs, leagues and broadcasters involved or investing in the Middle East.

The two-day Leaders Sport Business Summit, due to take place at Yas Marina Circuit, home to the annual Abu Dhabi Formula 1 Grand Prix, will welcome 450 attendees, host over 20 international speakers and will delve into the evolving global sports market.

Delegates will have an opportunity to hear best practice case studies on how teams connect with fans, how fans connect with brands, and how Abu Dhabi connects with the rest of the world.

Aref Hamad Al Awani, General-Secretary of Abu Dhabi Sports Council, said: “Hosting the Leaders Sport Business Summit for the second successive year is a continuation of the progress we made in fulfilling the sports council’s ambitious plans.”

“We strongly believe everyone would benefit from the ideas, knowledge, expertise and experiences of the speakers. The summit coincides with a number of sporting events hosted by the UAE in general and Abu Dhabi in particular,” he added.

Simon Lau, Leaders Co-Founder and Chief Commercial Officer, added: “Abu Dhabi has a proven track record of hosting world-class sporting events and we’re really looking forward to returning for our 2nd global Sport Business Summit once again in the heart of the Middle East.”