La Liga and Global Crypto Offering Exchange (GCOX) have announced an innovative new partnership that will enable the league to continue its global expansion.

The two parties signed the agreement in Singapore, with the initiative seeing La Liga form its inaugural partner with a company in the cryptocurrrency and blockchain sector.

The partnership will cover both Asia and the Middle East, and will provide fans with a range of products, services, social interactions and ‘money can’t buy experiences’.

Ivan Codina, La Liga’s managing director for Southeast Asia, Japan, South Korea and Australia, said: “This partnership represents a significant step in terms of our strategy in Asia.

“We’re looking to roll out a long-term plan that not only allows the La Liga brand to grow in this market but one that also promotes the development of the national game and provides spaces where fans are able to get a sense of the passion that surrounds the competition at close quarters.

“There is no better partner than GCOX in terms of achieving our growth plans in Asia and the Middle East.

“The firm’s relationships and its experience, along with the launch of its tokens featuring top-level athletes such as Manny Pacquiao, Michael Owen and Caroline Wozniacki, provide assurance of strong partnership and future collaboration projects.”

The partnership is part of La Liga’s broader internationalisation and expansion initiative – launched in 2017 – which seeks to enhance the league’s visibility around the globe.

It will also allow Asian GCOX followers to be brought closer to football through a variety of different programmes, creating new business opportunities through clinics, pre-season fixtures, digital activations and events with ambassadors.

La Liga token holders will also have the chance to attend training sessions in Spain, as well as several events and gain VIP access to matches.

Sir Dr. Jeffrey Lin, CEO of GCOX, said: “We’re really pleased to be announcing this partnership with a world-class competition like La Liga.

“This partnership will allow us to provide specific customer groups with opportunities, as well as attracting new customers and football fans, who will get to experience what La Liga is all about.”