Fitness First Middle East has revealed it will dramatically expand its business in the region, with 10 new clubs set to open later this year.
The fitness company has launched the initiative following a major growth in interest in fitness in the Middle East in recent years,
The target for the expansion plans is to have a club within a five-minute commute of all communities in each Fitness First market to ensure more people in the Middle East have access to fitness programmes.
The first club in the pipeline to open is at Marina Gate in Dubai, which is set to open its doors in April and become the 23rd club in Dubai.
Other locations include the likes of Khalifa City in Abu Dhabi, Al Zahia in Sharjah and Silicon Oasis.
Existing clubs in Dubai Festival City and the Sahara Centre in Sharjah are also planned to be relocated and improved through the expansion plan.
Fitness First also plans to re-structure their classes within the clubs, including introducing including dynamic boxing, indoor cycling experiences through data visualisation technology, and studios that have been likened to a silent disco for fitness.
The fitness club also plans to revolutionise their fitness clubs through ladies-only facilities in Silicone Oasis, Dubai Festival City and Bahrain City Centre. This is on top of the already 22 existing ladies-only Fitness First gyms across the Middle East.
Chief executive George Flooks said: “We have entered this year with an enormous sense of pride and accomplishment, not only in the terms of our fitness offerings but also our profound legacy and commitment to our members.”
This is exciting, more clubs coming up. Watch out! https://t.co/hrjspgMdSk— Fitness First Middle East (@FitnessFirstME) February 27, 2020
“We have listened to the fitness community and the region’s ever-growing demand for fitness innovation and now we are tearing up the rulebook and taking the Fitness First brand in a radical new direction. With our club in club concept, we plan to disrupt the disruptors.”
Back in November they opened The Palm Club at Nakheel Mall, Dubai which gives a glimpse of what can be expected from these new clubs and has already been a huge success within the region.
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