Sports broadcasting heavyweight ESPN has signed the Choueiri Group’s digital arm, DMS, as its exclusive media representative in the MENA region.

ESPN has stepped up its interest in MENA in recent years, with digital platforms such as ESPN.com and ESPNCricinfo.com attracting significant viewership from the region.

ESPNCricinfo has been one of the company’s biggest success stories in recent years and during the 2019 ICC Cricket World Cup, more than five million visitors from the GCC came to the website.

Now DMS, the branch of the Choueiri Group that focuses on digital products, has been tasked with further monetising ESPN’s portfolio in the region.


“We greatly look forward to furthering the audience engagement goals of our brand partners around the region.”

Martin Healy, Commercial Director, ESPN

“We are excited about the next phase of growth and development for ESPN in the region, and especially ESPNCricinfo,” Martin Healy, Commercial Director at ESPN, said.

“This strategic partnership between the worldwide leader in sports, and such a pillar of the local media landscape, shows our commitment to the region, and our desire to connect brands with our engaged, loyal, sports-fanatic audience through world class content and media solutions.”

DMS’ Chief Operating Officer, Michel Malkoun, added: “With ESPN joining the DMS family of market-leading digital platforms, we greatly look forward to furthering the audience engagement goals of our brand partners around the region.

“With ample, innovative and highly effective advertising opportunities in store, we are confident that clients will find Cricinfo.com to be the ultimate gateway for reaching out to and connecting with the vast south-east Asian expat population in the UAE and GCC.”