The GSA announced the deal on its Twitter account, posting a picture of chairman Turki al-Sheikh shaking hands with WWE chief executive Vince McMahon and Paul Leveseque, popularly known as Triple H.
Exact details of the agreement have not yet been revealed but it is believed there will be at least one live show in the Kingdom per year for the next decade.
The first WWE show in Riyadh took place in 2014 and the company’s renowned brand of ‘sports entertainment’ is hugely popular in Saudi Arabia.
This deal is the latest in a string of new sporting initiatives and events to be welcomed to Saudi Arabia as the GSA continues to open the Kingdom’s doors.
Riyadh recently hosted the King Salman Chess Cup, the Cars Championship, and the Riyadh International Marathon, which witnessed more than 30,000 participants.
The Kingdom is preparing to host the Super World Boxing Cup final on the Mohammed Ali Clay Cup in May in Jeddah.
REGIONAL SUPPORT FOR WWE
The UAE has hosted a number of WWE shows since its debut offering in 2012, with one event in Dubai and four in Abu Dhabi – the most recent of which was in December 2017.
WWE enjoys tremendous support in the region and hosted try-outs in Dubai last April, leading to the signing of Jordanian Shadia Bseiso as their first Middle Eastern female wrestler.
Kuwaiti Nasser Alruwayeh is also on the company’s books, attending their high-performance centre, while Canadian Sami Zayn is a regional favourite due to his Syrian heritage.
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