Registration, Networking & Coffee

Welcome from the Organiser
Sally Corander, Founder & Director, Interact

Moderator’s Introduction
Chris McHardy, Head of Sport, ARN

Opening Keynote Interview
The Evolution of Abu Dhabi’s Sports Portfolio

H.E. Aref Al Awani, General Secretary, Abu Dhabi Sports Council

An Audience With… Richard Scudamore
The Premier League: How We Built One of the World’s Largest Sports Leagues

As former Executive Chairman and CEO of The Premier League from 1999 to 2019, Richard Scudamore was accountable for all elements of The Premier League’s operations. Richard played a significant role in transforming the Premier League into the most-watched league in world sports, growing its revenues from £148 million in 1997-98 to £3.2 billion in 2019-20.

During this interview and audience Q&A – a regional first – Richard will share his journey with The Premier League, including his biggest challenges and biggest successes.

Richard Scudamore, former Executive Chairman and CEO, The Premier League

Keynote Interview: Health Perspective
Abu Dhabi Public Health Centre’s Commitment to Improve Health Through Increased Physical Activity

• How ADPHC is collaborating with other entities to increase physical activity by 5% across Abu Dhabi
• Highlighting current and upcoming projects
• Key learnings from the recent ISPAH (International Society of Physical Activity and Health) Congress

H.E. Dr. Omniyat Al Hajeri, Executive Director – Community Health Division, Abu Dhabi Public Health Centre, and Vice Chair, Fatima Bit Mubarak Ladies Sports Academy

Looking Ahead to… Grand Prix Weekend
Unpacking the Abu Dhabi Grand Prix: Insights into the Meeting Place of Champions

• Global mega-event ecosystem – Regional, domestic and local communities and networks interwoven to bring value to Abu Dhabi
• The evolving proposition of F1 and the Abu Dhabi Grand Prix – Yas Island, destination marketing, keeping pace with the sport’s growth
• The sustainability plan – thinking and committing to the long term
• Taking events outside the circuit walls – opportunity beyond the racetrack

Saif Al Nuaimi, CEO, Abu Dhabi Motorsports Management (ADMM)

Networking & Refreshments
It’s all about the connections! A 45 min break to network with other directors and managers in sport business.

A Question of Sport (UAE Edition)
A short interactive quiz to test your knowledge of sport in the region and get you energised for the next session!

Saudi Sport Focus
Which New Opportunities Exist in Saudi Arabia?

Sports and entertainment play a central role in the Kingdom of Saudi Arabia’s ambitious Vision 2030, the strategy behind the nation’s transformation.

With sport’s ability to create excitement and national belonging, what we have seen so far is just the beginning. Shaima Alhusseini will talk us through the Saudi Sports For All Federation’s objectives, its role in empowering women and youth, major events hosted by SFA and the expansion of Community Sports Groups to increase physical activity rates.

Shaima Saleh Alhusseini, Managing Director, Saudi Sports For All Federation

Education Sector Focus
Creating a Healthy and Active Lifestyle for All UAE Students

• How ESE is addressing the impact of the COVID-19 pandemic on student well-being
• Encouraging physical activity among ESE school students
• A new path forward for developing sports talent

H.E. Sulaiman Al Kaabi, Acting Executive Director of School Branch 1, Emirates Schools Establishment

Networking and Coffee

Brand Interview
Aldar’s Story: Contributions from a Master Developer

• Why sport is important to Aldar
• An overview of Aldar’s sports sponsorship strategy
• Aldar’s role in cycling in Abu Dhabi
• Improving employee health and well-being by providing opportunities to get active

Jonathan Emery, CEO, Aldar Development

Sportsperson Interview
Meet JOHN OBI MIKEL: Former Chelsea and Nigeria professional footballer

John Obi Mikel is a highly respected and successful sports figure. He is a winner of 13 trophies for club and country, including the prestigious UEFA Champions League with Chelsea and African Cup of Nations with his national side, Nigeria.

During this casual talk in the foyer area, Mikel will share stories from his time at clubs all over the world, including playing for Chelsea under different managers such as Jose Mourinho, and from his 14-year international career for Nigeria.

John Obi Mikel, former professional footballer, Chelsea FC and Nigeria

Day One Closing Remarks

Lunch and Networking

Registration, Networking and Coffee

Exclusive Extended Session: Sharing  Insights & Experience
Sustainably Growing a Successful Sports Organisation

An exclusive two-hour session for leaders working in the business of sport. This is a must-attend session for senior management teams working in major sports organisations. From government, clubs and federations, to agencies and other businesses, Richard Scudamore’s lessons can be applied in a variety of situations.

During this informal interactive session Richard will talk you through the ‘virtuous circle’ model for sport, creating a ‘never satisfied’ culture and questions you and your teams should ask yourselves every day.

Key themes:

• The ‘virtuous circle’ sports model
• Correct positioning of a compelling offering to increase opportunities and revenue
• Diplomacy – building and managing successful business relationships to grow your business
• Focused culture, collaboration and communication to move forward
• Lessons in rapid and sustainable growth of an organisation

Richard Scudamore, Former Executive Chairman and CEO, The Premier League

Networking & Coffee

Panel Discussion
The UAE’s commitment to improving the health and wellbeing of the community through sport and physical activity

• Strategic overview: Sports Vision 2040, current activities to boost physical activity and which entities are playing a leading role
• Why government and brands are investing in a healthy active lifestyle more than ever before
• Which initiatives are in place from ADPHC and Daman and what’s coming up in the next year

Panelists:
Ross Baxter, Sports Division Manager, Department of Community Development
Naser Al Mansoori, Senior Vice President Corporate Affairs & Communications, Daman – The National Health Insurance Company
Dr. Aysha Al Dhaheri, Section Head – Health Promotion, Abu Dhabi Public Health Centre

Multi-Sport Venues for Abu Dhabi’s Diverse Communities

• Facilities masterplan: Auditing current facilities and accessibility
• Identifying and attracting community sports groups
• The UAE’s first gym for People of Determination
• A lesson on legacy – repurposing facilities from major events

Panellists:
Noura Al Dhaheri, Managing Director – Cruise Business, AD Ports Group
James Bulley, CEO, Trivandi
Khawla Barley, Head of Initiatives, Special Olympics UAE

Roundtable Discussions with Coffee

A session to explore solutions to some of the most pressing issues discussed over the previous two days. The room will be split into discussion groups from a cross section of the industry.

The conclusions and main action points from the session will be shared with DCD, Abu Dhabi Sports Council and Abu Dhabi Public Health Centre leadership.

Closing Remarks

Lunch and Networking