Sports data driving decisions in Middle East
With Saudi Arabia's sporting footprint growing, Nielsen Sports has found [...]
How Bahrain Athletics usurped China as Asia’s best
Bahrain Athletics has enjoyed major success recently, but how did [...]
SII Meets… Dr Heidi Alaskary – Building inclusion in Saudi Arabia
Dr Heidi Alaskary is the CEO of Special Olympics Saudi [...]
Meet the squash-mad Saudi who shook up the PSA
Ziad al Turki, the CEO of the Professional Squash Association, [...]
RAKBANK and FC Barcelona partnership: Mas que un banco?
When Shahad Ibrahim Hasan Alhosani walked out onto the Camp [...]
B-Engaged – Creating authentic connections with athletes
When an athlete makes a mistake on social media, people [...]
W Series: An accelerator for female racing drivers
W Series CEO Catherine Bond Muir reflects on the runaway [...]
UAE could host new-look Davis Cup tennis, says Kosmos CEO
Javier Alonso, CEO of Gerard Pique's sport investment company Kosmos, [...]
How the Standard Chartered Dubai Marathon is lasting the distance
For 21 years the Dubai Marathon has been a staple [...]
SII Meets… Fitness First Middle East CEO George Flooks
Fitness First Middle East CEO George Flooks has spent almost [...]
SII Meets… Charlie Appleby – Bringing glory to Godolphin
Three-time International Trainer of the Year Charlie Appleby has for [...]
Emirates Airline and the Rugby World Cup: Behind the sponsorship
Boutros Boutros, Emirates Divisional Senior Vice President, Corporate Communications, Marketing [...]
Dakar Saudi Arabia: Fuelling the Kingdom’s motorsport growth
Dakar Saudi Arabia project manager Yousef Abdu explains what the [...]
Mubadala World Tennis Championship: An invaluable investment in Abu Dhabi
Mubadala World Tennis Championship Tournament Director Vickie Gunnarsson explains how [...]
How GymNation brought affordable fitness to the UAE
Disruptive and disliked, initially at least, by its rivals, GymNation [...]
Saudi Cup: Inside the world’s richest horse race
Saudi Arabia is getting used to making a sporting splash [...]
Spinneys eyes new events after conquering community cycling
Morne Fourie, General Manager Marketing & Innovation at Spinneys, explains [...]
Diriyah Tennis Cup: A step towards ATP and WTA tennis in Saudi Arabia?
Peter-Michael Reichel, chairman and CEO of BSG Sports Group, discusses [...]
ClassPass: Creating a UAE fitness footprint
ClassPass entered the UAE health and fitness market to much [...]
Abu Dhabi T10 out to revolutionise short-form cricket
This November, the third edition of the Abu Dhabi T10 [...]