Applying lessons from big sport to big business


  • CEOs and C-level Executives from large multinational and local companies
  • Government leaders (VIPs)


During this exclusive roundtable Richard Scudamore CBE will share key learnings from his personal experiences – as Executive Chairman and Chief Executive of the English Premier League – which can be applied to big business, including:

  • Business transformation – strategy & objective setting and change management
  • Innovation – embracing new technology and fostering a ‘never satisfied’ culture
  • Building a business around the needs of the customer
  • High level stakeholder management
  • Major deal making – negotiation and managing global customer relationships

With only CEOs and C-suite executives in attendance, the CEO Business Breakfast is a great opportunity to network with other business and policy leaders
in Abu Dhabi. 

Continental breakfast including tea, coffee and juices will be served during the roundtable.

Agenda & Format

  • 09.00 – 11.00 Discussion moderated by Christopher McHardy, Head of Sport, Arabian Radio Network

Informal set-up and discussion. All attendees sit around a large roundtable and  share continental breakfast at the same time as the discussion takes place.

Loose structure: Introduction to the morning, quick intro from all attendees including what they want to get from the session, opening of discussion by Richard Scudamore, group discussion with informal Q&A as we go.

About Richard Scudamore CBE

Former Executive Chairman & Chief Executive, Premier League


Under his leadership the organisation used the strong platform provided by its 20 Member Clubs to successfully increase interest in the competition, grow revenues in the UK and internationally, and invest in and support football development at all levels of the sport.

During his time at the Premier League, Richard was a Founding Trustee of the Football Foundation – a charity funded by the Premier League, The FA, and the UK Government which has installed or improved over 3,000 community sports facilities across the UK. He was Chairman of the World League’s Forum and co-chaired the UK Government’s Sports Business Council. Before joining the Premier League, Richard was Chief Executive of the Football League. Prior to that, Richard was Senior Vice-President of the Thomson Corporation, responsible for their US newspaper publishing division. He is married to Catherine and has five children: they all support Bristol City FC.

Richard currently sits on the advisory board of The Ryder Cup and provides strategic advice to MLB and the Australian Professional Football Clubs Association. In December 2018, he was awarded a CBE by Her Majesty the Queen for services to football.