Naif is leading the Strategic Planning and Investment as advisor in the Ministry of Sports, where he has more than 26 years of experience in Investment, Sales and Customer Relationship Management in several sectors including Banking, Tourism, Telco, and Sports.

Throughout his role at the Ministry of Sports he worked on several protects workshops, trainings, and seminars to promote the ministry strategy and the investment in the Sports Sector in KSA by working on enhancing the Sports Ecosystem for investment with regulation amendments and leveraging the assets owned or under the supervision of the ministry to promote private sector partnership with the Ministry of Sports.

He also led the development of the NOR initiatives (none oil revenue) of the ministry of SportSector as will have led the development of the Privatization Strategy and the Private Sector Engagement Strategy (Privatization & Investment Strategy part of the Sports Sector Strategy) in the Sports Sector and currently leading a major