Juan Carlos Perez is a seasoned, dynamic and innovative Sports Marketing and Commercial Excellence senior executive, with over 33y experience in Shell, managing partnerships with Ferrari, Ducati, Audi and Penske across F1, MotoGP, LeMans, NASCAR and Indy Series.

More recently, he has been supporting DP World’s creation of the Sports Logistics Partnerships Centre of Excellence, as a Senior Consultant across partnerships with McLaren F1, DP World Tour Golf and SailGP. Leading partnerships strategy to deliver against commercial objectives, motivating stakeholders across multiple markets and ensuring cross-collaboration.

Has successfully led Global Commercial teams, managed rights-holders, agencies and suppliers. An awarded subject matter expert, specialised in selection, activation and measurement of Sport Partnerships for commercial success.