After founding Prolab digital in 1983, Jayne went on to oversee the acquisition and subsequent integration into CSM and now Wasserman, responsible for huge levels of growth, product development and a multitude of projects including Expo 2020 as well as spearheading social workforce initiatives.

Jayne has been responsible for Wasserman Lives Middle East expansion, most recently in Riyadh and continues to be a pioneer within the industry globally.