With over 22 years of distinguished leadership in the commercial and marketing sectors, Fadi Zouein is a highly accomplished executive specializing in business strategy, brand management, and stakeholder engagement. As the Group Chief Commercial & Marketing Officer at Al Jazira Club, Fadi oversees the club’s commercial strategy, marketing initiatives, and brand development across its football teams and Other Sports, and with a wide support to other businesses in the Group. His expertise spans across revenue growth, brand expansion, and market visibility, having successfully increased club revenue and brand awareness in the past three years.

Fadi is recognized for driving innovation in digital and social media strategies, brand development, and executing unique marketing campaigns that have enhanced fan engagement. He is passionate about developing new revenue streams and collaborating with top-tier sponsors, while continuously aligning commercial efforts with the club’s long-term objectives. Prior to his role at Al Jazira, Fadi held senior leadership positions in organizations such as Gulf Sports Media, B4 Capital, and MP
& Silva, where he spearheaded numerous high-impact commercial and marketing strategies across the Middle East, Africa, and Europe.